The Challenge An established e-commerce site with years of SEO history was migrating to a vanity domain, a change often treated as a design update but one that can disrupt...

The Challenge GA4 sends data to BigQuery in a complex format that is not ready for reporting. The data is nested and event-based, which makes it: Slow: dashboards took too...

The Challenge Users started on a public marketing website but completed their conversion on a separate authenticated platform under a third-party domain.There were no shared sessions or user IDs, and...