/ About Me
I am an IT professional distinguished not only by my expertise in web analytics and digital tracking but also by my proactive approach to exceeding expectations. My adaptability in learning and implementing advanced technologies drives my ability to offer creative and comprehensive solutions, significantly enhancing project outcomes. I thrive on complex challenges, utilizing a strategic and analytical mindset to navigate and optimize systems and processes for peak efficiency. My meticulous attention to detail and commitment to compliance underpin a resilient work ethic that consistently delivers superior results.
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Adept at problem-solving, I excel in scenarios that demand technical insight and innovative thinking, making me a pivotal asset in supporting my colleagues and empowering decision-making with precision and foresight.
/ Skills Expertise & Areas of Interest
Ability to lead SEO audits, develop and implement effective SEO strategies, optimize digital assets, and drive organic traffic growth.
Proficient in analyzing and optimizing digital assets to track and measure user behavior in web and mobile applications.
I am highly skilled in extracting valuable data from different tools and data sources to generate impactful ad-hoc reports that effectively tell a story.
Experienced consultant adept at working with diverse clients, effectively communicating ideas, building relationships, and providing strategic marketing advice.
Specialized in optimizing website conversions through experimenting and AB testing.
As an adept analyst, I uncover content gaps and transform outdated material into useful and approachable content.
/ Featured Tools
Measurement from 1 to 100 where.
- 10 – Basic knowledge
- 25 – Novice
- 50 – Intermediate
- 75 – Advanced
- 90 – Expert
These tools demonstrate some of my current capabilities, and I am confident in my ability to learn and adapt to new ones. I possess a strong desire to expand my skill set and eagerly embrace opportunities to gain new knowledge.
/ Education
Passionate about growth, I eagerly embrace challenges, seek learning experiences, and quickly grasp complex concepts. Through training, projects, and self-directed initiatives, I stay adaptable, informed, and at the forefront of emerging trends. Committed to continuous improvement, I actively engage with experts, attend conferences, and expand my understanding.
Machine learning and data science program training.
Certificate
2018 – 2018
Industrial Designer
Bachelor’s Degree
2003 – 2009
/ Employment
- Enhanced the visibility of user interactions across key web assets by implementing advanced tracking mechanisms. This initiative enabled more precise conversion tracking and supported data-driven decision-making, directly contributing to the IT & S team’s digital strategy optimization efforts.
- Secured funding for website replacement by 2024 with successful SEO audit.
- Achieved 30%+ growth in monthly organic traffic for personal banking.
- Improved visibility of 45+ products, convinced executives to prioritize SEO.
- Developed successful tagging strategy for mobile app (88% on Android, 74% on iOS).
- Enhanced loading speed and efficiency of Google Analytics data visualization.
- Recovered lost traffic and repositioned a webpage after a Google penalty caused by incorrect rich snippet implementation.
- Transitioned from PowerPoint reporting to automated reports in Google Data Studio, providing real-time and visually appealing campaign results.
- Improved the efficiency of report generation and accuracy of information for clients.
- Achieved a 19% increase in organic traffic by implementing a long-tail keyword strategy.
- Managed an international SEO strategy for a client in Latin American countries, resulting in improved visibility and localized audiences.
Accelerate your online business growth by measuring, adapting, and seizing new opportunities.
/ Recent Blog
/ Brands showcase
Each brand here reflects a chapter of collaboration and shared growth in my journey through digital innovation.
