/ About Me
With over 14 years of experience, my job is closing the gap between digital actions and real business outcomes. I’m not just an analyst; I’m the person who merges marketing, analytics, and technology to truly understand user behavior and how to monetize that activity across multiple platforms.
My toolkit is robust: GA4, GTM, Python, BigQuery, Fabric, Power BI, and Looker Studio. But what genuinely excites me is data forensics: diving deep into event flows, mapping complex funnels, and unveiling user identity patterns to reveal how systems actually function.
I’m able to monitor conversions even when they occur off the primary platform, correct errors in logic, and redevelop measurement setups from scratch. I review each phase until the measurement is spotless, providing teams with a solid foundation they can truly rely on.
Not only that, but I’m not interested in vanity metrics. I track the signals that actually matter, whether that’s a verified conversion, a UUID, a transaction ID, or any interaction that directly ties to business value. I move fluidly between code-level debugging and high-level planning, and I document every step because long-term stability and scalability come from clarity, not guesswork.
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My goal isn’t “quick wins,” but lasting accuracy. Once the data is unimpeachable, my focus is simple: translate that clarity into insights teams can use to drive acquisition, increase engagement, and ultimately, drastically improve overall digital performance.
/ Skills Expertise & Areas of Interest
Ability to lead SEO audits, develop and implement effective SEO strategies, optimize digital assets, and drive organic traffic growth.
Proficient in analyzing and optimizing digital assets to track and measure user behavior in web and mobile applications.
I am highly skilled in extracting valuable data from different tools and data sources to generate impactful ad-hoc reports that effectively tell a story.
Experienced consultant adept at working with diverse clients, effectively communicating ideas, building relationships, and providing strategic marketing advice.
Specialized in optimizing website conversions through experimenting and AB testing.
As an adept analyst, I uncover content gaps and transform outdated material into useful and approachable content.
/ Featured Tools
Measurement from 1 to 100 where.
- 10 – Basic knowledge
- 25 – Novice
- 50 – Intermediate
- 75 – Advanced
- 90 – Expert
These tools demonstrate some of my current capabilities, and I am confident in my ability to learn and adapt to new ones. I possess a strong desire to expand my skill set and eagerly embrace opportunities to gain new knowledge.
/ Education
Passionate about growth, I eagerly embrace challenges, seek learning experiences, and quickly grasp complex concepts. Through training, projects, and self-directed initiatives, I stay adaptable, informed, and at the forefront of emerging trends. Committed to continuous improvement, I actively engage with experts, attend conferences, and expand my understanding.
Machine learning and data science program training.
Certificate
2018 – 2018
Industrial Designer
Bachelor’s Degree
2003 – 2009
/ Employment
- Enhanced the visibility of user interactions across key web assets by implementing advanced tracking mechanisms. This initiative enabled more precise conversion tracking and supported data-driven decision-making, directly contributing to the IT & S team’s digital strategy optimization efforts.
- Secured funding for website replacement by 2024 with successful SEO audit.
- Achieved 30%+ growth in monthly organic traffic for personal banking.
- Improved visibility of 45+ products, convinced executives to prioritize SEO.
- Developed successful tagging strategy for mobile app (88% on Android, 74% on iOS).
- Enhanced loading speed and efficiency of Google Analytics data visualization.
- Recovered lost traffic and repositioned a webpage after a Google penalty caused by incorrect rich snippet implementation.
- Transitioned from PowerPoint reporting to automated reports in Google Data Studio, providing real-time and visually appealing campaign results.
- Improved the efficiency of report generation and accuracy of information for clients.
- Achieved a 19% increase in organic traffic by implementing a long-tail keyword strategy.
- Managed an international SEO strategy for a client in Latin American countries, resulting in improved visibility and localized audiences.
Accelerate your online business growth by measuring, adapting, and seizing new opportunities.
/ Recent Blog
/ Brands showcase
Each brand here reflects a chapter of collaboration and shared growth in my journey through digital innovation.
