/ Connecting Cross-Domain Journeys to $320K Revenue

The Challenge

Users started on a public marketing website but completed their conversion on a separate authenticated platform under a third-party domain.
There were no shared sessions or user IDs, and the third party controlled the conversion data. As a result, the business could not see the full journey or connect revenue to marketing efforts, and it lacked visibility into final conversions.

The Solution

I approached this as a measurement design problem, not just a reporting issue. I defined clear funnel stages across both platforms and organized the data so the journey could be followed from start to conversion. I made sure users were not counted more than once and connected information from both sites in a privacy-safe way, creating one unified funnel instead of two separate views.

The Impact

• This allowed the business to connect more than $320K CAD and 2K+ transactions to marketing journeys. We could see the path from 49K+ initial intents to 3.5K carts and final conversions.
• For the first time, campaigns could be evaluated based on real revenue impact, not only clicks or traffic.